By Heather Kelly, CNN
Few things enrage normally calm people like
finding a parking ticket tucked under the windshield wiper of their car.
Parking tickets can
be infuriating, especially when they seem undeserved. (Officer, there's no sign
saying I can't park here!). But most people don't want to invest the time and
energy to would take to dispute them.
Now there's a new
iPhone app, Fixed, that
will fight parking tickets for you. The app, expected to launch next week, will
do the heavy lifting of contesting a ticket: suggesting reasons it might be
invalid, gathering supporting evidence and submitting the proper appeals
paperwork.
If the driver beats
the ticket, they pay Fixed 25% of what the citation would have cost. If they
can't get out of the ticket, Fixed doesn't charge them anything.
In this way, Fixed
hopes to add navigating bureaucracy to the list of urban tasks and nuisances --
catching a cab, ordering food, finding a place to crash --
made easier by popular tech startups.
"When you
mention parking tickets to people it engenders such an emotional reaction ...
because so many people think they've received an unfair parking ticket,"
said Fixed co-founder David Hegarty, who came up with the idea after getting
six parking tickets in one day. Much of this anger is directed at local
governments, which many people see as using parking tickets to fill budget
gaps.
That emotional
response, as well as a desire to not shell out $100 for blocking a couple
inches of someone's driveway, could make Fixed a hit. But its success will
depend on how good the service is at navigating parking laws, which are often a
confusing hodgepodge of local and state ordinances.
Here's how Fixed
works: When someone gets a ticket, they snap a photo of it on their iPhone and
enter the violation code. The Fixed app will tell them what percentage of those
types of tickets are usually overturned and then show a list of possible
reasons it could be found invalid. For example, a street cleaning sign might be
obscured by a leafy tree, or a parking meter could be broken.
If the motorist
thinks they have a case, the app will prompt them to capture any additional
photographic evidence with their phone and then digitally sign a letter.
Fixed has contracted
with a team of legal researchers fluent in local traffic laws who will review
each case before printing out the letter and submitting it via snail mail to
the city. Over time, Fixed hopes to learn more about what methods and which
errors have the highest success rates when contesting tickets. That information
will be used to make the system more automated.
"It will always
be reviewed by human eyes before it's sent, but I'm pretty confident that we
can get to the point where 80% of tickets are 95% automated," said
Hegarty.
Fixed is expected to
launch in the Apple App store next week, although its service will only be available
in San Francisco at first. The startup has been testing its service with a
small group of 1,000 people, mostly friends and friends of friends, and there's
already a waiting list of 25,000 people wanting to sign up.
Hegarty and with
Fixed's other two co-founders, David Sanghera and DJ Burdick, hope to expand
into the top 100 U.S. cities over the next 18 months.
San Francisco is
fertile ground for motorists who can effortlessly rack up hundreds of dollars
in parking tickets. As in many cities, parking in San Francisco is an exercise
in frustration, with a limited number of spaces on the street and parking
garages charging top dollar.
The company hasn't
had any official talks with the city. But Hegarty hopes his service is not seen
as adversarial. Rather, he thinks Fixed could help people pay their legitimate
parking tickets in a more timely manner.
"We do not have
concerns if people want to use a third-party service, but there is no secret to
overturning a citation if it has been issued erroneously. If someone feels that
their citation was written in error, they might want to consider protesting
themselves, for free," said Paul Rose, a spokesperson for San Francisco's
transportation agency.
San Francisco issues
about 1.5 million parking tickets every year, typically for $45 to $115 each
(there are also some significantly pricier violations, such as having an
expired plate or abandoning a car on a highway). The fines add up to about $95
million a year, according to Hegarty.
Of those 1.5 million
citations, only five percent are actually contested. And of that small amount,
only 30% are actually overturned, according to Rose. There are three rounds of
appeals -- two by mail and a court hearing.
Fixed will only
handle the first two appeals for the time being.
The number of overall
citations in San Francisco has fallen in recent years as the city has rolled
out its own technological tools, such as pay-by-phone and meters that take
credit cards, in an effort to make payment easier.
"We'd much
rather have people pay the meter than pay a fine," said Rose.
Fixed's business
model isn't completely new. There are companies that handle driving and parking
violations for large corporations such as FedEx and UPS. In New York City,
commercial delivery companies account for 20% to 30% of the city's 10 million
parking tickets every year, according to Crain's New York Business.
The difference is
that Fixed is making this service available to individuals. Hegarty can see
eventually expanding into speeding tickets and other small financial
annoyances, such as cable company fees. He thinks Fixed could help in any area
where the fee amount is small enough not to protest in person, but still big
enough to make someone angry.
"That's our
sweet spot," he said.


No comments:
Post a Comment